Are Domain Names Still Important? Posted on November 16, 2011
Whenever a new startup entry or product is in the works, its creator face an age–old dilemma, the Name Game. For most of us, it’s hard enough just to come up with a convincing name and to commit to it. And it gets that much harder when you consider adding another all important layer choosing a Domain Name. In the past, many successful entrepreneurs simply picked a name that would result in the most concise, original sounding dot com: Ergo, Google, and Yahoo. But that was then. So, is your Domain Name still a make or break issue? Twitter co–founder Evan Williams doesn’t think so. Here’s the deal, we agreed that search engines, auto complete, and mobile apps are all making domain names less important than they used to be. But that doesn’t mean they’re still not pretty darn important. A good clean .com is simply the first place people are going to look for you even in a list of search results. There are plenty of examples of businesses that have found clever ways around the .com issue but they’re clearly swimming against the current. The most important takeaway is this: The right name for your product/business is the one that results in a good domain name also. Think about it. If there’s some reason you can’t get the ideal domain name for your product or business, either it’s being used or someone already owns it, you could be facing copyright issues down the road anyway. If it’s available, buy it. Otherwise, keep on playing until you come up with something BETTER.
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